Nike’s House of Innovation comes to Shanghai

Nike’s new concept store, Shanghai 001, is set to  become one of the world’s must-visit retail experiences. A world first, before the Fall opening of the New York concept store, with 41150 sq ft over 4 floors.  The cross-category, consumer-focused, digitally-connected mega store will bring hyper-local, exclusive and personalised products and gear to shoppers in the Shanghai’s world famous Nanjing East Road district.

Nike’s latest offerings, including the LeBron 16, Pegasus Turbo and the Air Jordan 33, will be premiered in the new House of Innovation stores. To best view the latest design concepts, the store features a Nike Arena with regularly rotating key style installations, and a media-rich Centre Court, featuring speaker sessions and digitally-led footwear trialling sessions.

NikePlus members get exclusive access to personalised product picks, from Nike Shanghai’s expert store athletes. NikeByYou also allows them to have one-on-one sessions with trainer design gurus, to have their own sneaker vision realised, with personalised styles, dip-dye, embroidery etc. The in-house customisation team can produce your personal sneaker to walk away, while you wait.

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